Challenge Coins Are Being Used By Small Businesses

Jesse Daugherty - Sep 18, 2019
Challenge Coins Are Being Used By Small Businesses

A new concept that is catching on with small businesses is using challenge coin for promotions. These coins have always been a bit hit with the military, law enforcement, and fire departments. Employees enjoy getting them because they represent achievement. Now, businesses are discovering more ways to use them for marketing.

An Innovative Way to Show Customers Respect!
Business relationships thrive when both parties represent each other. What better way to show your appreciation than by presenting ideal customers with a specially designed challenge coin?

A distinctive design and high-quality challenge coin that conveys a powerful message will have a profound impact on recipients. The military understands that a small investment in designing and producing a coin can go a long way toward improving teamwork and morale.

Small business owners know that such an item can also help customers bond with their brand. Everyone enjoys receiving recognition or winning an award.

Build Teamwork & Trust with Prospects!
Custom challenge coins build trust and teamwork among employees. They can do the same for prospects and customers. It pays to be creative when coming up with ideas to reward your favorite clients.

Loyalty and reward programs are a mainstay for business marketing. Customers who feel appreciated come back and buy more. It's a reasonable idea to use the campaign in the same way as traditional reward programs. Identify your most loyal clients and reward them with custom challenge coins.

Companies can also design a particular challenge that encourages prospects and customer to make purchases. The possibilities are endless. It's mainly a matter of considering what motivates people to buy the firm’s products and then rewarding them for doing so.

There's No Better Way To Build A Brand!
Professionals and entrepreneurs need to make a lasting impression. There is no better way to do so than by giving them a handout item that serves a dual purpose. Challenge coins are an excellent substitute for business cards or flyers because they make an impact.

People always get flyers and other traditional advertising materials, which means a coin is sure to stand out. It's a better plan to give them something that has artistic appeal and shows them that they’re dealing with a unique, thoughtful enterprise.

Impress Potential Clients!
In situations where staff members perform cold canvassing, handing out one of these coins is an excellent chance at beginning a conversation. In business, it's often enough to open doors that lead to sales. For a relatively inexpensive investment in promotions, this will return a lot of positive attention from potential customers.

The same sort of impact will also happen at trade shows. People who visit trade show booths expect something in return. Businesses that exceed their expectations by delivering a unique promotional item will be much more memorable. A trade show can quickly become a blur without a "hook" that makes people think of your brand once the show ends.

Coins can look any way imaginable. They can be whatever shape or color makes the best sense for the company. That means you have a ton of choices in terms of design. For example, a firm that runs a golf course might design a custom theme that involves green grass, golf clubs, or golf balls.

A coin is a type of promotional item that tells a customer everything they need to know about the business at a glance.

Set A New Standard For Marketing!
Branding involves getting someone to know what a company is all about at a glance. That is why excellent promotional materials work so well in attracting attention. When the design is perfect, people can instantly sum up their feelings about the products and services. T

hat's why coins make so much sense whether they’re given out to customers or prospects. They will help foster a business relationship in a way that few alternatives can match. Custom coins are also appropriate for a one-time event as well. Firms that hold seminars can use them to promote the event. Giving them out for specific challenges makes attendees more likely to cherish them. Creative coins get people to spread the message about the event naturally, in a way that isn't as pushy as traditional advertising.

The company can advertise the challenge, instead of the webinar, and get better results! There is no good reason to avoid incorporating these exciting items. Coins get results, and they are unique enough that many competitors will not be offering them. That gives any company who adopts the strategy a distinct advantage in gaining new prospects.

The battle for new customs is hard-fought, so take advantage of a custom promotional item that brings folks in and keeps them coming back for more.