Market Your Business With Custom Promotional Merch

If you’re a business owner today, you’re always looking for cost-effective ways to market and promote your brand. There are many marketing tools and products that claim they will help bolster your company, but finding something that works can be easier said than done. Custom promotional products are one way to get your message out efficiently. 

The Importance of Brand Awareness

Custom promotional items are a time-tested way to keep your name in front of both existing customers and potential new ones as well. Brand awareness is essential today, and custom promotional products are a great way to stay ahead of the game. 

Promotional products have long been a component of successful marketing campaigns. They are an excellent show of goodwill, and provide a gift to existing or potential clients while helping to raise brand awareness.

The Power Of Custom Challenge Coins

Custom challenge coins are among the most effective promotional products you can use to promote your brand or logo. After all, they’re our namesake product at ChallengeCoins4Less.com. What started as a tradition in the military and law enforcement has spread into the business world. Businesses have figured out how to make use of custom coins for marketing and branding purposes. 

Your business branding is essential. It serves as a first impression, and you want to stand out. Custom coins can help! They're great for handing out as business cards and function as a keepsake as well. At ChallengeCoins4Less, we offer an array of custom options that enable you to create a great coin that meets your branding needs. 

Using Challenge Coins For Promotion

For example, custom coins make outstanding trade show, conference and convention giveaways. You can have them made with your brand or logo on them, and a message or contact information on the other side.

Unlike paper business cards, they’re harder for people to dispose of. Why? Because you’re handing them something that has weight and presence, a tangible item. It has a perceived value that a simple paper card just can’t compete with.

Even better, you can boost coins’ impact by combining them with other promotional items. For example, your trade show booth staff can wear custom shirts with your brand or logo. Double the exposure and double the visibility of your logo or brand.

For a sales promotion, you can offer challenge coins to your customers. Using sequentially numbered coins, you can conduct a raffle or lottery-style giveaway. Or give them away in advance of a sale and offer a specific discount percentage to every customer who presents one at the sale.

Designing Challenge Coins

Creating effective challenge coins is easy. You want to craft a design that will show your brand or logo in a way that leaves a positive impression on recipients. Do you have a logo, text, or other artwork you want to feature? Start with that. Then consider the message you want your coins to convey. With lots of options available to make your coins stand out, ChallengeCoins4Less.com will help you create coins that make a difference.

Challenge coins don’t have to be round. If you really want to make an impression with potential customers, consider custom shaped coins. If you want to make a memorable coin, create one that represents your product or service.

Some examples: If you sell farm equipment, have coins made in the shape of a tractor or combine. If you’re a real estate agency, order coins in the shape of a house or commercial building. If your company offers I.T. services, coins in the shape of a computer monitor are great. The choice is up to you. We can create coins in virtually any shape you can imagine.

For more information about designing challenge coins, please visit our Design page.

Other Promotional Products

While challenge coins are an outstanding way to promote your business, they’re not the only way to do so. Let’s take a look at some other possibilities.

Apparel

Custom shirts and other apparel are one of the most popular options for just about any business. They give your staff a unified, professional look that helps people recognize your brand. Polos, t-shirts, hoodies, hats and more can showcase your logo in style. 

Lanyards

Custom lanyards promote your brand while holding everything from keys and I.D badges to pens, cell phones and other items. They’re perfect for office environments where staff members deal with the public. They identify staff members and subtly display your brand or logo at the same time.

Patches

Custom patches are a classic way to create a great first impression for your business. They’re ideal for uniforms, jackets, backpacks and more, giving your staff a professional appearance and uniform company identity that give consumers confidence in your organization.

Wristbands

Custom wristbands are a time-tested means to promote and raise funds for worthy causes. They’re a good way to show your business is socially aware and engaged. They raise brand awareness while showing your community involvement at the same time. They’re also useful for controlling access to events and functions.

What makes custom wristbands outstanding for fundraising is their low cost. You can get a lot of wristbands for very little money. The more you buy, the lower the per unit cost. You can buy wristbands, complete with your message or promotion for as little as pennies apiece. Sell them for say, $5.00 each to raise money for your cause and you’ll see a high return quickly that you can contribute.

Your Trusted Source for Custom Coins and More

At ChallengeCoins4Less.com, custom coins are our specialty, but we know how important it is to market your business and brand in multiple ways. From custom coins to custom patches, t-shirts, wristbands, lanyards, and more, we’ve got all of your promotional item needs covered. We’ll be glad to help you create an integrated promotional program that will boost your name recognition and bottom line.

Want to know more? Call us toll free at (855) 272-8451, or email us and we’ll answer any questions you might have. Already have a coin design in mind? Fill out our no-obligation free quote form and we’ll send you a free digital proof of your design.  Our talented, experienced team will help you decide which promotional items will work best for your specific needs. Let us help your business or organization reach new heights with our custom promotional products!