Functional Forms! Marketing & Branding With Custom Corporate Coins

Functional Forms! Marketing & Branding With Custom Corporate Coins

Challenge coins make outstanding marketing and branding tools for virtually any business.

Challenge coins are rooted in military tradition. In recent years they have become quite popular outside of the military. Corporate coins have grown in popularity as a way to market and promote businesses of all sorts. They also are an excellent way to foster workplace camaraderie and teamwork. They are ideal for recognizing achievements, the completion of special projects, and employee dedication.

Corporate coins are a perfect way to celebrate success, honor employee accomplishments, or promote your brand and logo. At, we understand the benefits that custom coins can have for any business, large or small.  Have you considered how they will work for your company? 

Marketing with Custom Coins

First, let’s talk marketing. Promotion is an important aspect of any business. Companies are always looking for new ways to draw attention to themselves, and challenge coins are an outstanding way to do so. They serve a unique purpose, increasing brand awareness while including information essential to the company.

Custom coins may be given out to valued customers or even used as merch. They can  be created as a unique business card, displaying all the vital information about your brand in the process. Hand them out at conferences and conventions. Coins are even suitable as fundraisers for charities and nonprofits. 

Building a Company Culture with Custom Coins

Corporate coins are also perfect for team building. This stems from their history and purpose in the military. Challenge coins are often given out as a reward for remarkable accomplishments, and they build camaraderie for those who receive them. In the corporate world, challenge coins may be used to highlight a team member’s performance, years of service, or for making a difference.

Challenge coins are a fantastic way to encourage your staff and build a positive culture in the workplace. Employees like to feel valued and appreciated, and coins can say a lot. A well-designed coin is an excellent way to acknowledge the hard work and dedication that employees put in, and they are also physically engaging compared to other awards such as trophies or plaques.

Designing Your Custom Coins

When designing a corporate coin, consider how your coin will be used. Do you want a coin to honor employees or valued customers? Are you a corporate leader looking for a way to build a positive attitude in the workplace? Every situation calls for a different style of coin. For most, coins need to be small and lightweight, an item that can be carried easily in a pocket.

For coins to stand out, a unique shape or a larger coin might be of interest. Once you have determined the purpose of your challenge coin, consider the details and artwork you want to include. Do you have a logo, text, or other artwork you want to feature? We've got you covered. Or, do you have a general idea in mind with no real details? No sweat, we can help!

Upon choosing your artwork and the elements, think about what materials you want to use and get into the options. Do you want silver, gold, brass, or copper-plated coins? Do you want to add color or even a unique finish? All of these options will drastically change the look of your coin, so choose wisely. But don't worry, we make it easy!

At, we have more than fifteen years of experience crafting high-quality challenge coins. From military coins to corporate coins, we have produced coins of all sorts. No matter the shape, the size, or the purpose, we’ve got you covered. We are a one-stop-shop for all things challenge coins, and we know what it takes to create a well-designed coin you will display with pride. Are you ready to get started with your order? Get a free quote on our corporate coins or email us. We’d be happy to help! 

Jesse Daugherty

Jesse Daugherty


Hello, I'm Jesse Daugherty, a music enthusiast, sports aficionado, and an avid supporter of the arts. I'm a writer and content creator. For the past 5 years, I've shared my knowledge of custom challenge coins and other promotional products, exploring their designs, meaning, and purpose.