How Small Businesses Can Use Challenge Coins

​​Challenge coins are a powerful way to promote brand awareness, especially for small businesses..

​​Challenge coins have a long history in the military. They have also gained popularity within law enforcement and fire departments. There is a new trend with small businesses, who have adopted challenge coins to market and promote themselves.

Companies have discovered innovative new ways to use challenge coins as promotional products. It is not only great for marketing purposes and raising brand awareness, but they are also used to celebrate the achievements and accomplishments of the employees. Challenge coins are effective for small businesses for many reasons, and today we examine a few of them and how any company can use challenge coins.

Show Your Customers Respect

In business, the relationships you make thrive on respect. They are an important way to keep a company moving forward. Have you considered using challenge coins as a way to show appreciation to your best customers? A distinct and thoughtfully designed coin will have a profound impact on the recipient. The coin serves as a token of appreciation and something that can be carried and spoken about with pride. 

Small businesses understand a small investment in designing and producing a unique coin can boost morale and make people feel like a part of something. A custom coin will help customers bond with the brand and share their experiences with others. Everyone enjoys being recognized or winning an award. Get creative and give back to those who keep giving you business.

Team Building

Custom coins are also great for employees. Challenge coins build trust and teamwork among employees, and they can do the same for prospects and customers. Your favored clients and valued employees deserve something unique. Loyalty and reward programs are a perfect way to show employees they are valued. Customers who feel appreciated come back, and employees stay dedicated to their work. 

Consider identifying the most loyal clients and reward them with exclusive custom coins. For employees, they can be presented for work on a particular assignment, milestones, commemorating special events, or even for specific departments. Companies have designed challenge coins that encourage customers to return and for their employees to feel valued and appreciated. When it comes to challenge coins, the possibilities are endless. Understand what motivates people and reward them for their hard work.

Build A Brand and Enhance Brand Awareness 

Businesses of all sizes are looking to make a lasting impression on anyone they meet. There is no better way to achieve this than by handing them an item that has multiple purposes. Challenge coins are being used as a substitute for business cards or flyers. Why? Well, they make an impact. 

Flyers and other traditional forms of advertising are becoming less popular. However, receiving a custom coin with all of the important information you need is always memorable. It's time to change things up and give people a reason to remember you. Design something that has artistic appeal and showcases a unique, thoughtful business. Stand out and enhance your brand awareness at the same time.

Standing Out With Potential Clients

Challenge coins can be a big help when speaking with potential clients. Handing out a custom coin with your information is a great way to start a conversation. In business, this is enough to open up a business relationship for the future. 

Challenge coins are a relatively inexpensive investment for promotion. A well-designed coin will also draw in a lot of positive attention from clients old and new. The same sort of benefit can be seen at trade shows and conventions. Visitors to trade shows generally expect something when visiting a booth. Those that go above and beyond typically receive the most attention.

Creating a memorable challenge coin is something small and simple that will have a lasting impact. They are small enough to fit in your pocket, which means after the event, when guests empty their pockets, they will still have your challenge coin in their possession. That lasting effect is significant. Remember, challenge coins can look any way you'd like them. They can be crafted in any shape or size, and you can also add color for an added pop.

When it comes to creating your custom coins, you are in complete control. Use elements that pertain to your company, such as logos, emblems, slogans, and more. You can also include details such as phone numbers, websites, and other contact details. A challenge coin should tell the customer everything they need to know about the business and at a glance.

A New Way To Market & Promote

We spoke a bit about brand awareness earlier, but let's dive deeper. Branding is essentially getting people to know a company at a glance. Promotional materials such as t-shirts, pins, and, yes, challenge coins can help raise brand awareness. When the design is unique and eye-catching, people will quickly remember your company and what you have to offer.

This is just one of many reasons that coins are great for customers or prospects. They help foster a business relationship like few other promotional items can. They can even be used for a one-time event.

From seminars to award banquets, challenge coins are an ideal way to reward employees, customers, and vendors. For those who receive them, challenge coins become a special keepsake that will be cherished and displayed with pride. Creative coins will help spread the word about your business in a way that isn't overbearing. They can even be used as a form of advertising but with better results.

At, we have been producing top-quality challenge coins for nearly 20 years. We understand their benefits and the impact that a custom icon can have. Whether you want coins for your company's employees or for specific departments, we can bring your ideas to life. We take pride in what we do, and we stand behind our work. is a one-stop source for all things challenge coins. If you want to find out more, simply email us. You can also get a free quote on your design. Let us show you how easy designing and ordering custom challenge coins can be. 

Jesse Daugherty

Jesse Daugherty


Hello, I'm Jesse Daugherty, a music enthusiast, sports aficionado, and an avid supporter of the arts. I'm a writer and content creator. For the past 5 years, I've shared my knowledge of custom challenge coins and other promotional products, exploring their designs, meaning, and purpose.